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消费者购买巧克力行为调查与偏好分析

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本文通过调查消费者的巧克力购买行为,分析了购买频率、偏好类型(普通或高端巧克力)、单价接受程度及礼品购买习惯,为巧克力市场研究提供参考。

小技巧:选中单词后按放大器可以翻译单词哦

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精选100篇经典TED演讲,时长8-15分钟,内容涵盖创新、成长与未来趋势。提供MP3在线播放、下载及英文文本,助你提升听力与口语。用思想的力量,点燃学习热情!下面是本期【TED】100篇经典演讲口语听力素材合集的内容,坚持积累,让你的英语更贴近生活!

Well excuse me, I'm conducting a survey about buying behavior. Would you have a few minutes to answer questions about buying candy? Sure. I'll just take about three minutes. Okay. Okay, great. How often do you buy a chocolate bar? Well, I try not to buy too much chocolate. Maybe. I'd say if I had a chocolate bar about twice a week.

Do you usually buy a regular chocolate or a premium chocolate? Oh, premium definitely. When I buy. How much do you think is a reasonable amount to pay for chocolate? Two, three, or four dollars? Well, about four dollars, I would say.

And do you ever buy chocolate to give it as a gift to someone? Sure. But how often do you think? About once a month? Okay. And for a gift, do you buy a bar or a box? A gift box.

All right. And how much would you typically spend for a box of chocolates to give as a gift? $25, $35, $15. $25. Great. I don't think so much for your time. I'd like to give you one of our reindeer chocolate bars for helping us out.

Awesome. Thank you. You're welcome. What did they learn about this consumer? Can you complete the following sentences based on the interview? Buy the chocolate bar once or twice a week. Usually, buy premium chocolate. Spends as much as $4 per bar. Give someone a box of chocolates about four or five times a year. Probably spends about $25 a box.

部分单词释义

  • survey

    不及物动词测量土地

    及物动词调查; 勘测; 俯瞰

    名词调查(表),调查所,测量,测量部,测量图; 概观,检查,鉴定书; 环顾

    The noun is pronounced /'s??ve?/. The verb is pronounced /s?'ve?/, and can also be pronounced /'s??ve?/ in meanings 2 and 6. 名词读作 /'s??ve?/。动词读作 /s?'ve?/。义项2和义项5亦可读作 /'s??ve?/。
  • gift

    名词天赋; 赠送; 赠品,礼物; 天资

    及物动词赋予; 向…赠送; 天赋权力(或才能等); 授予

    1. 礼物;礼品
    A gift is something that you give someone as a present.

    e.g. ...a gift of $50.00...
    价值50美元的礼物
    e.g. They believed the unborn child was a gift from God.
    他们认为腹中的孩子是上帝赐予的礼物。

    2. 天赋;天才;才能
    If someone has a gift for doing something, they have a natural ability for doing it.

    e.g. As a youth he discovered a gift for teaching...
    他年轻时就表现出教书的天赋。
    e.g. Her grandmother had the gift of making people happy.
    她奶奶有逗人开心的本事。

    3. God's gift - see God

  • premium

    名词保险费; 额外费用; 附加费

    形容词优质的; 高昂的

    1. 保险费;保险金
    A premium is a sum of money that you pay regularly to an insurance company for an insurance policy.

    e.g. It is too early to say whether insurance premiums will be affected.
    现在说保险费是否会受影响还为时过早。

    2. 额外费用;加付款;加价
    A premium is a sum of money that you have to pay for something in addition to the normal cost.

    e.g. Even if customers want 'solutions', most are not willing to pay a premium for them...
    即使顾客想得到“解决方案”,他们大多数也不愿意为此支付额外费用。
    e.g. Callers are charged a premium rate of 48p a minute.
    打电话要支付每分钟48便士的附加费。

    3. 优质的;高端的
    Premium goods are of a higher than usual quality and are often expensive.

    e.g. At the premium end of the market, business is booming.
    高端市场业务繁荣。
    e.g. ...the most popular premium ice cream in this country.
    这个国家最受欢迎的优质冰激凌

    4. 紧缺的;稀缺的;难以得到的
    If something is at a premium, it is wanted or needed, but is difficult to get or achieve.

    e.g. If space is at a premium, choose adaptable furniture that won't fill the room.
    如果空间有限,就选择一些不会把房间占得很满的可改装家具。

    5. 超出平常价,以高价(买进或售出)
    If you buy or sell something at a premium, you buy or sell it at a higher price than usual, for example because it is in short supply.

    e.g. He eventually sold the shares back to the bank at a premium.
    他最后以高价把股票回售给银行。

    6. 高度重视
    If you place a high premium on a quality or characteristic or put a high premium on it, you regard it as very important.

    e.g. I place a high premium on what someone is like as a person...
    我非常重视一个人的人品。
    e.g. They put a high premium on prevention and primary care.
    他们对预防和初级护理极为重视。

  • reasonable

    形容词合理的,公道的; 明白道理的; 适当的; 有理性的

    1. (人)公平的,明智的,理智的,有判断力的
    If you think that someone is fair and sensible you can say that they are reasonable.

    e.g. He's a reasonable sort of chap...
    他是个理智的家伙。
    e.g. Oh, come on, be reasonable.
    噢,好了,理智一点。

    reasonably
    'I'm sorry, Andrew,' she said reasonably.
    “我很抱歉,安德鲁,”她很懂事地说道。