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Theo巧克力创始与产品揭秘：口味、工厂与全国销售策略

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听力内容简介

本文介绍了Theo巧克力的创立背景、产品开发流程、特色巧克力口味，以及其位于西雅图的工厂和全国销售策略，包括线上销售与分销渠道。

小技巧:选中单词后按放大器可以翻译单词哦

文章内容

My name is Drew, Zandinella Stannard and I am the Marketing Manager for Theo Chocolate here in Seattle. Theo Chocolate was founded in 2006 and we were the first bean to bar chocolate maker with organic fair trade chocolate in North America. We decide on our flavors of chocolate as a group. We tend to, we do have a product development team but we all get involved and throw out ideas and kind of see what sticks after a lot of testing.

So at our Seattle Factory Store we offer a lot of really wonderful seasonal items that are favorites of the community but I would say that nationally our most popular chocolate flavor is our Dark Salted Almond Classic Bar because it has that really nice combination of salty and sweet. So my personal chocolate flavor would be our Dark Salted Almond Cups which are a little bit like peanut butter cups but they have almond butter and that almond butter is really good. So here at Theo we experiment with a lot of different flavors. Some of them work, some of them don't and over the past few years I actually tried a caramel that had some cheese in it that was a little funky, not so great, was roquefort, not recommended. I mean we have a walla walla onion caramel that's so good and people don't normally gravitate towards that once you try it. It's like oh it's kind of funky but like savory, yeah but the cheese doesn't work.

So our Factory is located in an old trolley barn. I'm a big brick factory in the middle of Fremont in Seattle and we chose to be here because we wanted to do tours and welcome the community into our factory store to eat chocolate and learn about where chocolate comes from. So we chose Fremont because it was a great walking district and got a lot of tourist activity in the summertime so that we could welcome the most people into our store and kind of teach them about chocolate.

We really want to make Theo kind of the All American Chocolate Bar and the way that will most impact the lives of farmers where we source from and by the most fair trade organic cocoa is really if we can get our bars into national distribution. So we have decided to expand as much as possible into grocery retailers and so far we haven't opened another kind of smaller confection shop but that's always a possibility in the future. We've just really focused on our national growth at this point. We have small direct customers like local coffee shops, bakeries, gift stores that will come to us and purchase chocolate from us. We sell a lot of confections for weddings and events, things like that and then we also are distributed by national distribution chains so we'll work with natural grocery distributors to get our product into stores. So we sell chocolate online through The Theo Web Shop and we do a bit of business that way. It's not as big as it could be because chocolate tends to melt when you send it through the mail so it can get quite expensive to pack chocolate with ice packs in the summertime or send it overnight to certain hot locations but yeah we sell merchandise and chocolate on our web shop.

部分单词释义

organic
形容词有机（体）的; 有组织的，系统的; 器官的; 根本的
1. 有机的；绿色的；无农害的；不使用化肥的
Organic methods of farming and gardening use only natural animal and plant products to help the plants or animals grow and be healthy, rather than using chemicals.
e.g. Organic farming is expanding everywhere.
有机农业正在各地迅速发展起来。
e.g. ...organic fruit and vegetables.
有机水果和蔬菜
organically
...organically grown vegetables.
有机种植的蔬菜
trolley
名词手推车; 触轮; 电车，有轨电车; 空中吊运车
及物动词不及物动词载运用有轨电车运送（乘客）; 乘电车
1. (购物或装行李用的)手推车
A trolley is an object with wheels that you use to transport heavy things such as shopping or luggage.
e.g. A porter relieved her of the three large cases she had been pushing on a trolley.
搬运工帮她卸下了她一直用手推车推着的3个大箱子。
e.g. ...supermarket trolleys.
超市手推车
in AM, use 美国英语用 cart
development
名词发展，进化; 被发展的状态; 新生事物，新产品; 开发区
1. 发展;成长;发育;生长;形成
Development is the gradual growth or formation of something.
e.g. ...an ideal system for studying the development of the embryo...
研究胎儿发育过程的理想方法
e.g. First he surveys Islam's development.
首先他回顾了伊斯兰教的发展过程。
2. (企业、行业等的)发展，扩展，壮大
Development is the growth of something such as a business or an industry.
e.g. Education is central to a country's economic development...
教育对一个国家的经济发展至关重要。
e.g. What are your plans for the development of your company?
你打算怎样来发展壮大自己的公司？
3. 研制;开发
Development is the process or result of making a basic design gradually better and more advanced.
e.g. We are spending $850m on research and development.
我们在研发上的投入是 8.5 亿美元。
e.g. ...the development of new and innovative telephone services.
新型电话服务的开发
4. (地区的)发展;(土地、水域的)开发
Development is the process of making an area of land or water more useful or profitable.
e.g. The talks will focus on economic development of the region.
会谈将着重讨论该地区的经济发展。
e.g. ...the fostering of development in the rural areas...
对农村地区发展的促进
5. （事态的）发展，进展，新情况
A development is an event or incident which has recently happened and is likely to have an effect on the present situation.
e.g. Police said there had been a significant development in the case.
警方说此案已经有了重大进展。
e.g. ...the latest developments in Moscow...
莫斯科的最新动态
6. 新建住宅区;新开发的楼盘
A development is an area of houses or buildings which have been built by property developers.
distribution
名词分配，分布; [法]（无遗嘱死亡者的）财产分配; [无线]频率分布; [电]配电
1. 分发;分派;分送
The distribution of things involves giving or delivering them to a number of people or places.
e.g. ...the council which controls the distribution of foreign aid...
掌管外援物资派发的委员会
e.g. He admitted there had been distribution problems.
他承认曾出现过配给问题。
2. 分配;分布
The distribution of something is how much of it there is in each place or at each time, or how much of it each person has.
e.g. ...a more equitable distribution of wealth.
更公平合理的财富分配
e.g. One of the side effects may be to change the geographical distribution of parasitic diseases such as malaria.
其中的一个意外后果可能是改变诸如疟疾之类的寄生虫引发的疾病的地理分布。
3. (电影在各院线的)发行，上映
Film distribution involves deciding which cinemas a particular film is shown in.
e.g. ...a film-distribution company.
电影发行公司
funky
形容词时髦的; 畏缩的; 惊恐的，恐慌的; 有臭味的
1. (音乐)乡土爵士乐风格的，放克风格的
Funky jazz, blues, or pop music has a very strong, repeated bass part.
e.g. It's a funky sort of rhythm.
这种节奏有些乡土爵士乐风格。
2. 不从习俗(或传统)的;不寻常的;与众不同的
If you describe something or someone as funky, you like them because they are unconventional or unusual.
e.g. It had a certain funky charm, I guess, but it wasn't much of a place to raise a kid.
我想那个地方是有种怪怪的独特魅力，但是不适合抚养孩子。