首页 >  英语小故事 >  列表  > 视频中的说服力技巧:心理学与实用策略解析

基本信息

视频中的说服力技巧:心理学与实用策略解析

听力内容简介

本文解析了视频中的说服力技巧,结合心理学理论和实用策略,介绍了六大通用影响力原则,帮助读者在谈判和日常沟通中更有效地说服他人。

小技巧:选中单词后按放大器可以翻译单词哦

文章内容

Persuading others is an art. We actually say that, the art of persuasion. When we persuade others, we gently and carefully give reasons for someone to do something. It is something we do with thought and care, not quickly or mechanically. In this next section of the lesson, you will read about some ideas from a professor who has studied persuasion. In the following passage, after you have done so, complete this exercise after this video.

The art and science of persuasion. Much of persuasion is not about language, it's about understanding people. A lot has been written about persuasion. Business leaders and researchers have all offered advice for being persuasive in negotiations. For example, some believe personal stories and examples are more effective than data. Others report that offering fewer choices is better. And that three choices is ideal. It allows people to say no to two and choose one, so they feel that they are in control. Others mention using a person's name, but not too often.

But there's also a science of persuasion. Dr. Robert G. Aldenny, a professor of psychology and marketing from Arizona State University, is an expert in this field. From his research, he has identified six universal principles of persuasion or six ways to get people to say yes.

Reciprocity. When someone gives a favor, service, or gift, people feel they should return the kindness. With this behavior to be meaningful, the favor, service, or gift should be unexpected.

Scarcity. Scarcity means a shortage or lack of something. Have you ever booked an airline ticket online and you saw a notice? Two seats left at this price. Oh really? Okay. You were persuaded to decide and buy quickly. Scarcity involves limited time or limited quantity.

Authority. People are persuaded by experts. These could be professionals, researchers, or even the person you're negotiating with. The important thing is that they believe the person is knowledgeable.

Commitment. If a person makes a promise or commitment, especially in writing, he will keep that promise.

Consensus. People are persuaded by other people who are similar to them. They will follow what has been most popular or successful for others. We see this with everything from cars to dogs to sports shoes. People are persuaded to act and behave as those like them.

Liking. People are more persuaded by someone they like, especially if they think that person likes them. They are also persuaded by people who cooperate with them. One way to show that is to offer genuine compliments. Many of us believe that people cannot easily persuade us. It may be true of some, but science has shown that it's not true of all of us.

部分单词释义

  • authority

    名词权威; 权力; 学术权威; [复数]当权者

    1. 当局;官方;当权者
    The authorities are the people who have the power to make decisions and to make sure that laws are obeyed.

    e.g. This provided a pretext for the authorities to cancel the elections...
    这给当局取消此次选举提供了借口。
    e.g. The prison authorities have been criticised for not moving more quickly to end the protest by inmates.
    监狱当局因没有尽快采取行动制止犯人抗议而受到批评。

    2. 行政管理机构
    An authority is an official organization or government department that has the power to make decisions.

    e.g. ...the Health Education Authority...
    卫生教育局
    e.g. Any alterations had to meet the approval of the local planning authority.
    任何改建都要取得当地规划机构的批准。

    3. 权力;权限;职权
    Authority is the right to command and control other people.

    e.g. Local police chiefs should re-emerge as figures of authority and reassurance in their areas...
    各地警察局局长应当重树其维护辖区安定的执法者形象。
    e.g. The judge had no authority to order a second trial.
    法官无权进行二次审判。

    4. 威信
    If someone has authority, they have a quality which makes other people take notice of what they say.

    e.g. He had no natural authority and no capacity for imposing his will on others.
    他天生缺乏威信,根本没有能力把他的意志强加于人。

    5. (官方的正式)许可
    Authority is official permission to do something.

    e.g. The prison governor has refused to let him go, saying he must first be given authority from his own superiors.
    监狱长拒绝释放他,说他首先必须得到上级官员的许可。

    6. (某一方面的)权威人士,专家
    Someone who is an authority on a particular subject knows a lot about it.

    e.g. He's universally recognized as an authority on Russian affairs.
    他是公认的俄罗斯事务专家。

    7. 有可靠的消息来源
    If you say you have it on good authority that something is true, you mean that you believe it is true because you trust the person who told you about it.

    e.g. I have it on good authority that there's no way this light can cause skin cancer.
    我有来自权威人士的说法,这种光不可能引起皮肤癌。

  • consensus

    名词一致; 舆论; 一致同意,合意

    1. 一致看法;共识
    A consensus is general agreement among a group of people.

    e.g. The consensus amongst the world's scientists is that the world is likely to warm up over the next few decades...
    世界各国科学家一致认为在未来几十年里地球有可能变暖。
    e.g. The question of when the troops should leave would be decided by consensus.
    部队应该何时撤离的问题将由大家共同决定。

  • cooperate

    不及物动词合作,配合,协助

    动词合群; 互助; 结合

  • persuasion

    名词劝说,说服(力); 信仰

    1. 说服;劝说
    Persuasion is the act of persuading someone to do something or to believe that something is true.

    e.g. Only after much persuasion from Ellis had she agreed to hold a show at all...
    埃利斯劝了她半天后她才同意办一场展览。
    e.g. She was using all her powers of persuasion to induce the Griffins to remain in Rollway.
    她在极力劝说格里芬斯一家留在罗尔威。

    2. 信仰;信念
    If you are of a particular persuasion, you have a particular belief or set of beliefs.

    e.g. It is a national movement and has within it people of all political persuasions...
    这是一场全国性运动,参加者的政治信仰各不相同。
    e.g. Fortunately for me, my kids are of the persuasion that their failings are of their own making.
    对我来说幸运的是,我的孩子们相信失败是他们自己造成的。

  • commitment

    名词承诺,许诺; 委任,委托; 致力,献身; 承担义务

    1. 信奉;忠诚
    Commitment is a strong belief in an idea or system.

    e.g. ...commitment to the ideals of Bolshevism.
    对布尔什维克主义理想的信奉

    2. 承诺;责任;义务
    A commitment is something which regularly takes up some of your time because of an agreement you have made or because of responsibilities that you have.

    e.g. I've got a lot of commitments...
    我承担了很多责任。
    e.g. Work commitments forced her to uproot herself and her son from Reykjavik.
    她的工作迫使她和儿子从雷克雅未克搬走。

    3. 承诺;许诺
    If you make a commitment to do something, you promise that you will do it.

    e.g. We made a commitment to keep working together...
    我们承诺继续合作。
    e.g. They made a commitment to peace.
    他们承诺要维护和平。

    4. 收监;送入医院
    Commitment is the process of officially sending someone to a prison or to hospital.

    in BRIT, use 英国英语用 committal
  • scarcity

    名词稀少; 不足,缺乏; 萧条

    1. 缺乏;不足;稀少
    […]nbsp;[…]nbsp;[…]nbsp;[…]nbsp;If there is a scarcity of something, there is not enough of it for the people who need it or want it.

    […]nbsp;[…]nbsp;[…]nbsp;[…]nbsp;e.g. ...an ever increasing scarcity of water.
    […]nbsp;[…]nbsp;[…]nbsp;[…]nbsp;[…]nbsp;[…]nbsp;[…]nbsp;[…]nbsp;[…]nbsp;[…]nbsp;[…]nbsp;水资源的日益匮乏

  • negotiations

    谈判;协商( negotiation的名词复数 );完成;通过;