首页 >  英语小故事 >  列表  > 视频谈判英语:提案、回应与技巧全解析

基本信息

视频谈判英语:提案、回应与技巧全解析

听力内容简介

本文系统解析了视频谈判中的英语表达,详细介绍如何提出提案、回应提案及应用有效谈判技巧,帮助读者在商务谈判中更加自信和专业。

小技巧:选中单词后按放大器可以翻译单词哦

文章内容

Hi there. Welcome to our next lesson about the language of negotiating. In this lesson, we'll continue to talk about the negotiating process, but we're going to look more closely at how we make and respond to proposals during negotiations. We'll look at both language and guidelines to help you have a successful negotiation. You'll have a chance to participate in a discussion forum with others taking this course. At the end of this lesson, you'll be able to make a proposal, respond to a proposal, and show that you can use effective negotiating techniques.

In the last lesson, you learned about the preparation and discussion stages in a negotiation. Now, we're ready to focus on the back and forth interaction that takes place in the negotiating stage. A lot of languages involved in reaching an agreement, proposals, explanations, counter-proposals, suggestions, questions, conditions. Let's begin by looking at proposals. A proposal is a plan or a suggestion for others to consider. There are different kinds of proposals. They can be written or spoken. They can be formal or informal.

A written proposal is usually formal and generally very detailed. It includes things like how the job will be done, the timeframe, qualifications of the company, and the costs. Some proposals can be sent through email. These are much shorter than written proposals, and the details are often included in an attachment. Proposals can also be spoken in a formal meeting, an informal meeting, or over the phone. Let's look at a spoken negotiation to start. You'll have a chance to look more closely at negotiating through email in the next lesson.

A proposal is a suggestion. What do you do when someone makes a suggestion? Well, let's imagine your friend says, hey, let's go get pizza. Let's listen to what not to do. Hey, let's go get pizza. I hate pizza. Instead, you would probably say something like this. Hey, let's go get pizza. I just had pizza last night. How about ramen instead? How does that sound? That's a silly example, but we can take a lesson from that for making proposals. First, a proposal is a suggestion, so it needs a response, but saying something rude doesn't help.

When we respond to a suggestion, we can say no, but we usually give a reason and an alternative. Finally, we ask what the other person thinks. Three words are very common in negotiating, propose, suggest, and offer. Let's look at the differences in the way that we use them. Propose is the most formal of three. It's often used to begin a negotiation. You could say, I'd like to propose this, or here's my proposal, and then state your proposal.

Suggest is a very common word, used more frequently in informal negotiations, and you might say that a suggestion is more open for discussion. When you say, let me make a suggestion, you're just throwing out an idea. An offer is a bit different and more limited in use. When you make an offer, it's usually something specific and often related to money, like I'll offer you a thousand dollars, or here's our offer, we'll give you the third one for free.

Here are some more examples of formal proposals with the verb propose. Let me propose this. I propose a revision of the current contract. I propose that we start with a small order to test the market. What we're proposing is that we include a third partner. I'd like to propose a plan that I think will work for both of us. Often we add would to that verb because it sounds a little more indirect. Are you starting to notice how often we suggest this softener?

Here are some examples with suggest. As I said before, it sounds like it's an option to consider, not a final idea. And finally, some examples with offer in a formal proposal. We could offer the lot with two attendance for $1,200. We're prepared to offer $6,000 for the collection. We'd like to make an offer on the property.

部分单词释义

  • alternative

    形容词替代的; 另类的; 备选的; 其他的

    名词可供选择的事物

    The form alternate is sometimes used, especially in American English, instead of alternative in meanings 3, 4, and 5. 尤其在美国英语中,当alternative作义项3、4和5解时,有时可用alternate替代。
  • formal

    形容词(学校教育或培训)正规的; 方式上的; 礼仪上的

    名词美须穿礼服的社交集会; 口夜礼服

    1. 正式的;规范的;庄重的
    Formal speech or behaviour is very correct and serious rather than relaxed and friendly, and is used especially in official situations.

    e.g. He wrote a very formal letter of apology to Douglas...
    他给道格拉斯写了一封非常正式的道歉信。
    e.g. Business relationships are necessarily a bit more formal.
    商业关系有必要更正式一些。

    formally
    He took her back to Vincent Square in a taxi, saying goodnight formally on the doorstep.
    他打车把她送回了文森特广场,并在门口正式道了晚安。
  • offer

    及物动词提供,给予; 提出,提议; 出价,开价; 表示愿意

    不及物动词提议; 企图,想要; 供奉

    名词提议; 出价,开价; 试图; 求婚

    1. 提供;给予
    If you offer something to someone, you ask them if they would like to have it or use it.

    e.g. He has offered seats at the conference table to the Russian leader and the president of Kazakhstan...
    他已邀请俄罗斯领导人和哈萨克斯坦总统参加会谈。
    e.g. The number of companies offering them work increased...
    越来越多的公司向他们提供工作机会。

    2. (主动)表示愿意(做某事);提议
    If you offer to do something, you say that you are willing to do it.

    e.g. Peter offered to teach them water-skiing...
    彼得主动提出教他们滑水。
    e.g. 'Can I get you a drink,' she offered.
    “想要喝点什么吗,”她提议道。

    3. 提供(物);给予(物);提议
    An offer is something that someone says they will give you or do for you.

    e.g. The offer of talks with Moscow marks a significant change from the previous western position...
    提议与莫斯科举行会谈标志着西方立场的重大转变。
    e.g. 'I ought to reconsider her offer to move in,' he mused...
    “我该重新考虑她让我搬去和她一起住的提议,”他思忖着。

    4. 提供(信息、建议等);作出(表扬)
    If you offer someone information, advice, or praise, you give it to them, usually because you feel that they need it or deserve it.

    e.g. They manage a company offering advice on mergers and acquisitions...
    他们经营着一家为兼并收购业务提供咨询的公司。
    e.g. She offered him emotional and practical support in countless ways...
    她以数不清的方式给予了他情感上和实质上的支持。

    5. 给予,表示(爱、友谊等)
    If you offer someone something such as love or friendship, you show them that you feel that way towards them.

    e.g. The President has offered his sympathy to the Georgian people...
    总统对格鲁吉亚人民表示了同情。
    e.g. It must be better to be able to offer them love and security...
    要是能给予他们关爱和安全感肯定会更好。

    6. (向上帝或神)奉献(祈祷、赞美),祭献(牺牲)
    If people offer prayers, praise, or a sacrifice to God or a god, they speak to or give something to their god.

    e.g. Church leaders offered prayers and condemned the bloodshed...
    教会领袖向上帝祈祷并谴责流血事件。
    e.g. He will offer the first harvest of rice to the sun goddess.
    他将把收获的第一束稻子献给太阳女神。

    7. (机构等)提供,给予(服务、产品等)
    If an organization offers something such as a service or product, it provides it.

    e.g. We have been successful because we are offering a quality service...
    我们因提供的服务水准一流一直经营得很成功。
    e.g. Sainsbury's is offering customers 1p for each shopping bag reused...
    塞恩斯伯里超市为重复利用购物袋的顾客提供每只1便士的奖励。

    8. (商品的)特价,特惠
    An offer in a shop is a specially low price for a specific product or something extra that you get if you buy a certain product.

    e.g. This month's offers include a shirt, trousers and bed covers...
    本月的特价商品包括一款衬衫、裤子和多种床罩。
    e.g. Today's special offer gives you a choice of three destinations...
    今天推出的特价线路有3个目的地可供选择。

    9. (买方)出(价),开(价)
    If you offer a particular amount of money for something, you say that you will pay that much to buy it.

    e.g. Whitney has offered $21.50 a share in cash for 49.5 million Prime shares...
    惠特尼公司开出每股21.50美元的现金价收购4,950 万股普赖姆公司的股票。
    e.g. They are offering farmers $2.15 a bushel for corn...
    他们向农民出价每蒲式耳2.15美元收购玉米。

    10. (买方的)报价,开价;赔偿金
    An offer is the amount of money that someone says they will pay to buy something or give to someone because they have harmed them in some way.

    e.g. The lawyers say no one else will make me an offer...
    律师说不会再有人给我出价了。
    e.g. He has dismissed an offer of compensation.
    他拒绝接受赔偿金。

    11. 具有某种品质(或能力)
    If you have something to offer, you have a quality or ability that makes you important, attractive, or useful.

    e.g. In your free time, explore all that this incredible city has to offer.
    您可以在闲暇时间探索这座美妙城市的各种风情。

    12. 提供的;供使用的;待售的
    If there is something on offer, it is available to be used or bought.

    e.g. Savings schemes are the best retail investment products on offer.
    储蓄方案是现有的最佳零售投资产品。
    e.g. ...country cottages on offer at bargain prices.
    低价出售的乡村别墅

    13. 愿意考虑买方出价;愿意接受合理报价
    If you are open to offers, you are willing to do something if someone will pay you an amount of money that you think is reasonable.

    e.g. It seems that while the Kiwis are keen to have him, he is still open to offers.
    看来尽管新西兰几维队很想与他签约,他仍然欢迎其他球队开价。

    相关词组:offer up

  • proposal

    名词建议; 提议; 求婚; 〈美〉投标

    1. 提议;建议;提案
    A proposal is a plan or an idea, often a formal or written one, which is suggested for people to think about and decide upon.

    e.g. The President is to put forward new proposals for resolving the country's constitutional crisis...
    总统将提出解决国家宪法危机的新议案。
    e.g. ...the government's proposals to abolish free health care...
    政府关于废除免费医疗保健的提案

    2. 求婚
    A proposal is the act of asking someone to marry you.

    e.g. After a three-weekend courtship, Pamela accepted Randolph's proposal of marriage.
    经过3个周末的追求之后,帕梅拉接受了伦道夫的求婚。

  • response

    名词反应; 回答,答复; [宗]回应经文,应唱圣歌

    1. 回复;回答;回应
    Your response to an event or to something that is said is your reply or reaction to it.

    e.g. There has been no response to his remarks from the government...
    政府尚未对他的言论作出回应。
    e.g. Your positive response will reinforce her actions...
    你积极的回应会使她的行为更加坚定。

  • suggestion

    名词建议,意见,暗示; 联想,启发; 微量

    1. 建议;提议
    If you make a suggestion, you put forward an idea or plan for someone to think about.

    e.g. The dietitian was helpful, making suggestions as to how I could improve my diet...
    这位营养学家就如何改善饮食给我提出了些建议,对我很有帮助。
    e.g. Perhaps he'd followed her suggestion of a stroll to the river...
    也许他已经听从了她的建议去河边散步了。

    2. 暗示;示意
    A suggestion is something that a person says which implies that something is the case.

    e.g. We reject any suggestion that the law needs amending...
    对于任何暗示该法律需要修改的观点我们都拒绝接受。
    e.g. There are suggestions that he might be supported by the Socialists.
    有人认为他可能会受到社会党的支持。

    3. 表明;征兆;根据
    If there is no suggestion that something is the case, there is no reason to think that it is the case.

    e.g. There is no suggestion whatsoever that the two sides are any closer to agreeing...
    没有任何迹象表明双方将会达成一致。
    e.g. There is absolutely no suggestion of any mainstream political party involvement.
    没有任何依据表明有任何主要政党参与其中。

    4. 些微;些许
    If there is a suggestion of something, there is a slight amount or sign of it.

    e.g. ...that fashionably faint suggestion of a tan.
    略带一点流行的古铜色
    e.g. ...a firm, well-sprung mattress with not one suggestion of a sag.
    结实、没有一点凹陷的高弹力床垫

    5. 联想;暗示
    Suggestion means giving people a particular idea by associating it with other ideas.

    e.g. The power of suggestion is very strong.
    暗示的力量是无比强大的。

  • negotiation

    名词协商,谈判; 转让; 通过

    1. (尤指商业或政治方面的)谈判,协商,磋商
    Negotiations are formal discussions between people who have different aims or intentions, especially in business or politics, during which they try to reach an agreement.

    e.g. We have had meaningful negotiations and I believe we are very close to a deal...
    我们已进行了有益的磋商,我相信我们很快能成交。
    e.g. After 10 years of negotiation, the Senate ratified the strategic arms reduction treaty.
    经过10年协商,参议院已经正式批准了《削减战略武器条约》。