Listening Content

[2:09] Analysis of Shoppers' Chocolate Buying Behavior Survey

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This article analyzes a survey on consumers' chocolate buying behavior, examining their purchase frequency, preferred types, spending amounts, and chocolate purchases as gifts.

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Content

Well excuse me, I'm conducting a survey about buying behavior. Would you have a few minutes to answer questions about buying candy? Sure. I'll just take about three minutes. Okay. Okay, great. How often do you buy a chocolate bar? Well, I try not to buy too much chocolate. Maybe. I'd say if I had a chocolate bar about twice a week.

Do you usually buy a regular chocolate or a premium chocolate? Oh, premium definitely. When I buy. How much do you think is a reasonable amount to pay for chocolate? Two, three, or four dollars? Well, about four dollars, I would say.

And do you ever buy chocolate to give it as a gift to someone? Sure. But how often do you think? About once a month? Okay. And for a gift, you buy a bar or a box. A gift box.

All right. And how much would you typically spend for a box of chocolates to give as a gift? $25, $35, $15. $25. Great. I don't think so much for your time. I'd like to give you one of our reindeer chocolate bars for helping us out.

Awesome. Thank you. You're welcome. What did they learn about this consumer? Can you complete the following sentences based on the interview? Buy the chocolate bar once or twice a week. Usually, buy premium chocolate. Spends as much as $4 per bar. Give someone a box of chocolates about four or five times a year. Probably spends about $25 a box.

Listening Comprehension

survey
noun
1. a detailed critical inspection
Synonym: study
2. the act of looking or seeing or observing
e.g. he tried to get a better view of it
his survey of the battlefield was limited
Synonym: viewsight
3. short descriptive summary (of events)
Synonym: sketchresume
gift
noun
1. the act of giving
Synonym: giving
2. natural abilities or qualities
Synonym: endowmenttalentnatural endowment
3. something acquired without compensation
premium
noun
1. payment or reward (especially from a government) for acts such as catching criminals or killing predatory animals or enlisting in the military
Synonym: bounty
2. a prize, bonus, or award given as an inducement to purchase products, enter competitions initiated by business interests, etc.
e.g. they encouraged customers with a premium for loyal patronage
3. payment for insurance
Synonym: insurance premium
4. a fee charged for exchanging currencies
Synonym: agioagiotageexchange premium
5. the amount that something in scarce supply is valued above its nominal value
e.g. they paid a premium for access to water
reasonable
adj
1. not excessive or extreme
e.g. a fairish income
reasonable prices
Synonym: fairfairish
2. marked by sound judgment
e.g. sane nuclear policy
Synonym: sane
3. showing reason or sound judgment
e.g. a sensible choice
a sensible person
Synonym: sensible