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[1:33] Rainier Chocolates Meeting: New Store Location Research and Customer Survey Summary

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This article summarizes Rainier Chocolates' research and customer survey for selecting a new store location, including visitor data across Seattle, statistics for Pike Place Market, and planned customer questionnaires and focus group studies.

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Okay, at our last meeting, we decided we needed more information to help us make a decision about the new location for our store. So Tina and I have done some research and here's a summary of some of our findings. Oh, Neil, here you go.

Okay, so on the first page, we have some data from the Visit Seattle site with the average number of visitors to different areas of the city. As you can see, Pike Place Market attracts more visitors than any other spot in Seattle, over 10 million per year. Wow, that's a lot. Yeah, it really is.

Of course, not all of those visitors are tourists, but we do have some data about the number of tourists in Seattle and the amount of money they contribute to the Seattle economy. You'll see that information at the table at the bottom of the page. What about the other locations? Well, unfortunately, we don't have comparable statistics from the University District or any information about visitors to South Center.

So we've decided to conduct our own research. We're going to do two things: a customer survey and a focus group. Let me give you these. These are the questions we're planning on asking. The first page is the survey, and on the back are questions for the focus group. And of course, we're going to hand out Rechocolates to encourage people to participate.

Listening Comprehension

summary
noun
1. a brief statement that presents the main points in a concise form
e.g. he gave a summary of the conclusions
Synonym: sum-up
attract
verb
1. exert a force on (a body) causing it to approach or prevent it from moving away
e.g. the gravitational pull of a planet attracts other bodies
2. direct toward itself or oneself by means of some psychological power or physical attributes
e.g. Her good looks attract the stares of many men
The ad pulled in many potential customers
This pianist pulls huge crowds
The store owner was happy that the ad drew in many new customers
Synonym: pullpull indrawdraw in
3. be attractive to
e.g. The idea of a vacation appeals to me
The beautiful garden attracted many people
Synonym: appeal
comparable
adj
1. able to be compared or worthy of comparison
2. conforming in every respect
e.g. boxes with corresponding dimensions
the like period of the preceding year
Synonym: correspondinglike
conduct
encourage
verb
1. spur on
e.g. His financial success encouraged him to look for a wife
2. inspire with confidence
give hope or courage to
3. contribute to the progress or growth of
e.g. I am promoting the use of computers in the classroom
Synonym: promoteadvanceboostfurther